It has been named “Mobilegeddon“. Google is making another huge update to their Search Algorithm to favor Mobile-Friendly sites. The Google Webmaster Central Blog announces two important changes to help users discover more mobile-friendly content:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal.

In mobile search results Google currently denotes which sites are mobile-friendly (below is an example). With the new Algorithm you will see non-optimized pages drop from mobile rankings and top search results will feature only mobile-friendly pages.

Should you do something about this? Yes!

With mobile nearly surpassing desktop searches you want to make sure your website is not penalized for non-optimized pages. To find out if your website is mobile ready (responsive) start by using Google’s Mobile-Friendly Test page.

Secondly, use the Mobile Usability Report in Google Webmaster Tools to find any other recommendations that might improve mobile use.

The most frequent mistakes I have seen are Unplayable Content and Faulty Redirects.  If you don’t know where to start looking for issues on your website Google has compiled a list of the common mistakes they see on mobile websites.

Do you need help testing your website?

Leave a comment below or give me a call anytime @ 888.407.4514 and I would be happy to test it for you.

Here are a few more tools for testing your website W3C and Mobiletest.me.  Do you know of any other helpful sites for testing mobile?   Please leave a comment below.