Viewport

A clear view of what's changing online, for Canadian small businesses. Once a month, in plain English.

FREE · MONTHLY · WRITTEN IN BELLEVILLE, ONTARIO
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What's changing online, and whether you need to do anything about it

Google, AI tools, social media and the rest keep changing how customers find local businesses. Most of it you can ignore. Some of it matters. Viewport sorts out which is which, so you don't have to.

  • One email a month, readable over a coffee
  • No jargon, and no hard sell
  • Practical things you can do yourself
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INSIDE EACH ISSUE

REFRESHWhat's new this month, explained
BOOKMARKEDA few links worth your time
SHORTCUTOne quick win you can do today
CLEAR CACHEA common myth, cleared up
COOKIESomething to chew on
CLOSE TABA short note to finish

PAST ISSUES · Newest first

01
JANUARY 2027 COMING JAN 5

Do I need to know these AI terms?

Short answer: no. What AEO and GEO mean, and the one thing worth doing about them.

Stephen Osmond
Stephen OsmondInvolve Media · Belleville, Ontario