No jargon, no fluff. Just useful information about websites, Google, social media, and getting more customers through the door.
The ones people are already asking. Here's where I find them (Search Console, the Google search bar, AnswerThePublic), how to keep answers short and useful, and what's changed with Google and AI.
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Many profiles have no photos, or just one to three. Here's a 20-minute list to shoot with your own phone, what to skip, and what Google itself recommends.
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If it's just you, a spreadsheet with AI on top can work really well. Once more than one person handles your leads, it's time for a CRM. Here's how I'd decide.
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Less than you'd think. One clear sentence about what you do, who for and where, one next step, and a few supporting pieces. Plus what to leave off, like “Welcome to our website.”
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Wait until you've cooled off, reply briefly and politely, and take it offline. A four-part reply you can adapt, what to leave out, and when to report a review instead.
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How I helped a new customer buy back their expired .ca domain at auction, the two ways I set domains up for clients, and a five-minute check you can do on your own.
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Why the first business to reply often gets the job, what fast looks like for a small business, and simple ways to make it easier.
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How to check what ChatGPT and Google's AI answers say about your business, where they get their information, and what you can fix.
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A simple 15-minute weekly routine for your Google Business Profile, with a four-week list of post ideas so you never face a blank box.
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Most happy customers will leave a review if you ask at the right moment and make it easy. Here’s how to ask naturally, with wording you can copy.
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AEO, GEO, LLMO, AIO. What each one means, which ones are the same thing, and what actually matters for a small business website.
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Most sites don't lose customers by missing one clever feature. They lose them through small things that quietly cost trust. Here's a quick checklist and how to fix them.
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AI tools are producing more documentation than ever. At the same time, people read documentation less. But documentation is becoming more important than ever.
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Your Google Business Profile is free, powerful, and probably half-finished. Here is what actually matters.
Read more →A good-looking website and an effective website are two different things. Here are the most common reasons a site looks decent but doesn't generate business.
Read more →You do not need a big budget to show up when nearby customers search for what you offer.
Read more →You do not need to be everywhere. You need to be where it counts.
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Links are still one of the most important ranking factors. Here is what Google recommends and what actually works.
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More than half of web traffic comes from phones. If your site does not work well on mobile, you are losing customers.
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Server location, data privacy, and speed. What Canadian businesses should know about where their website is hosted.
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Still using a Gmail or Hotmail address for your business? Here is why a branded .ca email builds more trust.
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An outdated website sends the wrong message. Here is what to maintain and how often.
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AI builders are genuinely good now. Here is honestly when one is enough, and the specific point where it stops working.
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What makes the Belleville and Quinte region unique for small businesses and how to make the most of it online.
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The federal government offered grants to help small businesses go digital. Here is what happened and what is available now.
Read more →Digital marketing advice for small business owners, straight to your inbox.